採訪 Writer / 趙品瑄 Penny Chao
來觀光工廠知性學習！
Come to the sightseeing factory for intellectual learning!
經濟部工業局 呂正華局長
Director General of MOEAIDB Jang-Hwa Leu
國旅正夯，來一趟觀光工廠能改變您對於「工廠」的看法。透過了解生產製程，搭配導覽、DIY、體驗，達到寓教於樂的效益，儼然是親子旅遊的絕佳選擇。
A visit to the sightseeing factory can change your view of the "factory". You can not only understand the process of production but also have guided tours and DIY experience. It’s the best choice for the parent-children trip.
在我們積極推動下，並委由工業技術研究院進行輔導與評鑑，目前全台觀光工廠多達153家，概分為五大類：以工藝產業為主的「藝術人文」、主打生技美妝的「健康美麗」、飲食文化豐富的「醇酒美食」、與日常息息相關的「居家生活」，以及柴米油鹽醬醋茶的「開門七件事」，展現觀光工廠的多元主題。
We had entrusted Industrial Technology Research Institute for coaching and evaluation. Under our active promotion, there are 153 sightseeing factories in Taiwan. They can be divided into five categories, Arts and Humanities, Healthy and Beauty, Wine and Delicacy, Home Life and, Seven Necessities. It shows the diverse themes.
除了以「主題特色」、「廠區空間」、「設施展示」、「服務品質」與「營運模式」作為評鑑要素的基本評鑑外，每年我們亦評選「優良觀光工廠」和「國際亮點觀光工廠」，前者希望選出標竿企業供業者學習，後者則為推動國際觀光而努力。
In addition to the basic evaluations of featured theme, space of factory, the display of facility, and service quality, we also select “Excellent Sightseeing Factory” and “International Highlights Sightseeing Factory” every year. The former hopes to provide benchmark companies for the industry to learn from, while the latter strives to promote international tourism.
面對疫情衝擊，我們不僅把握時間做超前準備，包含：人才培訓、動線調整、內容多元化等，同時配合振興三倍券，與觀光工廠業者合作推出加碼三重優惠：「打卡好禮送給你！」、「 1.5倍樂購GO」、「買一送一超划算」，給予超值的放大回饋，歡迎全家大小來觀光工廠同樂！
While facing the impact of the epidemic, we seize the time to make preventive measures, including personnel training, line adjustments, and diversified content; at the same time, we collaborate with the sightseeing factories to launch Triple Stimulus Voucher activities, such as “Check in and get Special Gifts!”, “Get 1.5 X more Bonus”, and “Buy one get one FREE”. Welcome you to have fun in these sightseeing factories!
Comentários