東勢形象商圈－水果之鄉Ｘ客家人文薈萃
Dongshi Commercial District – The County of Fruit and Hakka Humanities
臺中市東勢區為蔬果產業的重要城鎮，香甜多汁的蔬果如高接梨、甜柿、柑橘、茂谷柑等等，都是外銷的品質保證，使得本地區有「水果之鄉」的美譽。與東勢區形象商圈比鄰的客家文化園區，為東豐自行車道綠廊的終點，由早期東勢火車站改建而成，保留著客家重要的歷史文化，極受遊客歡迎。來到東勢，商圈內的傳統客家美食更是不可錯過，附近更有許多值得一遊的景點，如小中嵙健行步道、巧聖仙師祖廟、鯉魚伯公廟、果菜市場、林業文化園區等。環境好、美食多、人熱情的東勢，歡迎遊客們前來尋幽探訪。
Dongshi District, Taichung City, is an important area for the fruit and vegetable industry. Exporting high quality and juicy fruit, such as oriental pear, persimmon, citrus fruit, and honey tangerine, makes people call it “The County of Fruit”. Dongshi Hakka Cultural Park, which is close to Dongshi Commercial District, is the destination of Dongfeng Bicycle Green Way. It was rebuilt from the old Dongshi Railway Station. Keeping the important Hakka historical culture, it became very famous among people. When you visit Dongshi, you can’t miss the traditional Hakka delicacy and those worth-visit attractions, such as Xiaozhongke Trail, Qiao Sheng Xian Shi Temple, Liyu Bogong, Dongshi Fruit and Vegetable Market and Dongshi Forestry Culture Park. Dongshi, a place with a beautiful environment, great delicacy, and hospitable people, welcome you to explore.
原鄉風情客家庄 The Hakka Village of Native Style
東勢形象商圈位於東勢主要精華區中山路上，臨近東勢客家文化園區，也是到谷關必經的客家庄，保存了客家文化的歷史傳承，並展示了客家人極具歷史價值的生活智慧及文化演變，更是個高人氣的觀光休閒商圈。
Dongshi Commercial District is located on Zhongshan Road, the main essence area of Dongshi. The location is near Dongshi Hakka Cultural Park, which is also the Hakka village you must pass by if you go to Guguan. This famous tourism and leisure commercial district preserves the historical heritage of Hakka culture and demonstrates the wisdom of life and the cultural evolution of the Hakka people.
「新丁粄節」－不容錯過的客家年度盛事
Taichung Dongshi Sindingban Festival – The Annual Hakka Festival You Can’t-Miss
東勢著名的客家重大年度盛事「新丁粄節」起源於早期農業社會，因重男輕女觀念深厚，特重視「出丁」文化，家中若有添丁或新婚等喜事，將於次年元宵製作龜粄或新婚粄至廟中祭祀神祇。新丁粄節當天的一連串活動，如踩街遊行、廟宇團體拼大粄比賽等，更成為東勢一大特色文化。
The annual festival of Hakka culture in Dongshi, Shidingban Festival, is originated in the early agricultural society. Due to the thought of patriarchy, people cared about Chu Ding Culture (it means having a newborn baby boy in the family) so much. When a person gives birth to a baby boy or gets married, the family will make red tortoise cakes on the Lantern Festival in the following year and worship the Gods in temples. There will be a lot of activities at that day, such as carnival-style parade, Pindaban competition of temple groups. It became a distinctive culture of Dongshi.
周邊景點串聯－綠色觀光休憩帶 Nearby Attractions – Eco-Tourism and Leisure Area
東勢形象商圈恰巧位在東豐自行車道綠廊的終點，串連了周邊許多景點，如：東豐鐵路綠色走廊、石岡水壩風景遊憩區、新社白冷圳文化區、谷關溫泉風景區、四角林場生態教育園區等休閒觀光區域，形成了一個完整的綠色觀光休憩帶，讓東勢商圈蛻變成知名的觀光休閒中心。
Dongshi Commercial District happens to be at the destination of Dongfeng Bicycle Green Way. It connects many nearby attractions, such as Dongfeng Bicycle Green Way, Shigang Dam Scenic Recreation Area, Shinshe Baileng Canal Cultural Area, Guguan Hot Spring Scenic Area and Sijiaolin Ecological Education Park, to form a complete eco-tourism and leisure area. And it also got Dongshi Commercial District to become a famous tourism and leisure area.
四季盛產水果 Fruit of Four Seasons
春天－柑橘、茂谷柑
Spring - citrus fruit and honey tangerine
夏天－桃子、高接梨
Summer – peach and oriental pear
秋天－溫帶梨、筆柿
Autumn - temperate pear and Japanese persimmon
冬天－甜柿、雪梨
Winter – persimmon and snow pear
走訪東勢商圈必遊行程
Must-visit Itinerary in Dongshi Commercial District
《行程建議》Recommended Itinerary
路線一：人文饗宴
Itinerary 1：Humanity and Culture Feast
巧聖仙師祖廟→東勢形象商圈→東勢客家文化園區→東勢林場遊樂區
Qiao Sheng Xian Shi Temple → Dongshi Commercial District → Dongshi Hakka Cultural Park → Dongshi Forest Garden
路線二：自然風情 Natural Styles
月恆門→金門橋→東勢林業文化園區→梨之鄉親子體驗採水梨→東勢形象商圈
Yuehengmen → Dongshi Golden Bridge → Dongshi Forestry Culture Park → Picking pears at Pears Homeland → Dongshi Commercial District
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