台南，是值得自由品味的文化古都。Tainan is a cultural ancient city with leisurely atmosphere.

台南，是值得自由品味的文化古都。 Tainan is a cultural ancient city with leisurely atmosphere.

台南市市長 黃偉哲

Tainan City Mayor, Huang Wei-Che

台南是文化古都，也是美食之都，擁有深厚文化底蘊和豐富觀光資源。我們認為國內外遊客要以舒緩步調深入體驗，才能真正品味這座城市。

Tainan is a cultural ancient city and also one of gastronomy. It has abundant cultural background and sightseeing resources. We believe that to experience the city with the slow pace is the only way to feel the city deeply.

以宗教文化為主題的深度旅遊，儼然是台南的觀光特色之一。全台首學「孔廟」、全台最老媽祖廟「開基天后祖廟」、象徵王爺信仰的「南鯤鯓代天府」與以三太子聞名的「新營太子廟」，都在這裡！從各地前來朝聖的進香團和信徒們絡繹不絕，甚至廟宇裡的籤詩都附上中、英、日語註解，可見台南宗教旅遊的吸引力。不只如此，還有慶祝子女成年的「滿16歲」古禮及七夕月老參拜，都是結合傳統習俗的文化活動。

In-depth travel with the theme of religious culture is one of the sightseeing features of Tainan. Here, you can visit the first school in Taiwan - Confucius Temple, the oldest matsu temple in Taiwan - Kaiji Matsu Temple, the temple symbolizing the belief of Wang Ye – Nan Kun Shen Dai Tian Temple, and the temple which is famous for San Tai Zi - Xinying Taizi Temple. There are so many pilgrims and believers visiting here. You can see the annotation of fortune slip written in Chinese, English and Japanese. There are more cultural activities, including the ancient tradition of celebrate the 16th birthday of a child and the praying of Chinese cupid on Chinese Valentine's Day.

除了饒富歷史的景點，我們也不斷開創嶄新亮點，像是：以鯨魚為造型的裝置藝術「大魚的祝福」，展示仿古帆船台灣成功號的「1661台灣船園區」，全台第一座以化石為主題的「台南左鎮化石園區」，皆成功成為打卡熱點，吸引遊客合影。

We keep creating brand new highlights. There are some famous check-in places, including the installation art of whale - The blessing of the big fish, the place where you can see the ancient ship which is modeled on Zheng Chenggong Ship - 1661 Taiwan Warship Museum and the first park of fossil in Taiwan – Tainan City Zuojhen Fossil Park.

台南豐富的旅遊資源也包含自然景觀和美食農特產，如：擁有全台獨一無二泥漿溫泉的關子嶺溫泉，透過溫泉美食節的舉辦，結合日本浴衣和火王爺信仰，打造日式風格的溫泉體驗；位於烏山頭水庫風景區的八田與一紀念園區，紀念了這位打造嘉南大圳的日本技師，未來亦將擴大相關活動；除了道地的美食小吃外，每年鳳梨、芒果、文旦等農特產，產值高達6、700億，來產地鮮買鮮吃，也是獨特的觀光型態。

Tourism resources of Tainan include natural scene and agricultural produce. Guanziling Hot Spring is the only mud spring in Taiwan. Combining Japanese yukata and the belief of Huo Wangye, Tainan City Government holds hot spring festival; Yoichi Hatta Memorial Park located in Wushantou Reservoir is to commemorate the Japanese engineer who built Chianan Irrigation Waterway. The related activities will be expanded in the future; in addition to local snacks, there are some famous agricultural produce, such as pineapple, mango and pomelo. Yields on these fruits are over 60 or 70 billion. Welcome you to come to the place of origin and taste it.

另外，早年以電影《無米樂》走紅的菁寮老街，如今亦有電視劇《俗女養成記》為其加持。《俗女養成記》的原著作家江鵝為台南人，戲劇以具親切感的台語和笑中帶淚的故事，交織出台南土地故事，令不少劇迷前來朝聖。而由知名導演魏德聖所策劃的電影園區，未來將在後壁建造，想必又會引起一波台南旅遊風潮！

Additionally, Jingliao Old Street was famous in early days because of the movie “Let It Be”. Nowadays, drama “The Making of an Ordinary Woman” also helped Jingliao Old Street be known by more people. The writer of the original novel, Jiang E, is from Tainan. This drama tells people local story of Tainan by actors speaking Taiwanese to give people cordial feeling, and the story includes laugh and tears. In the future, there will be a movie park which is planned by the famous film director Wei, Te-Sheng in Houbi!

我們也致力透過舉辦大型活動來行銷城市，名列世界三大蘭展之一的「台灣國際蘭展」已邁入第15屆，每年都在台南後壁台灣蘭花生物科技園區展出，吸引超過20萬人次入園觀賞，主題與風格推陳出新，2019年外銷訂單更再創新高！2019年5月4日則歡慶「國際星戰日」，邀請星戰迷cosplay最喜歡的角色，來到台南共襄盛舉。

We are also devoted to promote the city through holding activities. Taiwan International Orchid Show, which is ranked as one of the top three orchid shows in the world, is coming to its 15th year. The show has been held in Taiwan Orchid Plantation of Houbi, Tainan every year. It attracted more than 200 thousand visitors. The export orders in 2019 have reached the new heights! On May 4th, 2019, welcome everyone to cosplay as your favorite character and celebrate Star Wars Day together in Tainan.

台南從1624年荷蘭人於安平興建熱蘭遮城至今，即將於2024年建城滿400年，未來台南觀光旅遊的發展方向，主要客群將以自由行旅客為主，我們期許遊客來到台南能夠自己看、自己買、自己品味這座城市，我們也期許本地店家能夠自由地與觀光客接觸，一起成長。歡迎來台南深度旅遊！

Since Nederlanders built Zeelandia in Anping in 1624, Tainan is going to celebrate its 400th anniversary in 2024. In the future, the develop direction of Tainan tourism will be mainly focused on individual travelers. We expect visitors can come to Tainan and feel the city by themselves and we also hope local stores can make good connection with visitors. Welcome to have an in-depth travel in Tainan!