名人專訪-雄獅集團 戴啟珩執行董事
The Executive Director of Lion Travel - Dai, Qi-Heng
疫情重創觀光產業的同時，也讓國內旅遊市場開創新局，在主題遊程規劃上更深更廣，不僅帶領旅客深度探索台灣，更打造另類新玩法。
The epidemic has severely affected the tourism industry, but it has also opened new ground for domestic tourism and created different tourism modes.
雄獅深耕山林旅遊市場多年，不只推出森林旅遊巴士，開發清境、雪霸、武陵三條路線外，更於今年度獨家推出大雪山全新路線，主打森林療癒、夜訪大雪山、主題賞鳥，另外還有阿里山、八仙山等不同行程，期望給旅客最多元、深度的山林旅遊體驗。另外，我們也長期推廣自行車深度慢遊，設計了多條特色遊程，專業領騎人員、補給車及補給品一應俱全，讓旅客不須自備自行車，即可輕鬆暢遊寶島秘境。
Lion Travel has been making a lot of effort in mountains and forests tourism for many years. Not only the forest tour buses, including routes of Qingjing, Shei-Pa, and Wuling, it had also launched an exclusive new route of Daxueshan this year, focusing on healing trip in forest, night visits to Daxueshan, bird watching, and different itineraries of Alishan and Basianshan. There is also cycling tour; with professional riders, supply station, and supplies, tourists can enjoy the tour without bringing their own bikes.
鐵道旅遊部分，市場獨家的美學觀光列車鳴日號，提供奢華高端享受，另外即將推出的藍皮解憂號，預計於十月中正式復駛，每日一班次自屏東枋寮站往返臺東站，要給旅客體驗一趟最懷舊、復古的鐵道旅遊新體驗。
Speaking of railway tours, the aesthetic tourism train “The Future” offers luxury enjoyment for tourists. The new version of blue commuter train is expected to resume operations in mid-October, offering passengers nostalgic travel with daily round trip from Fangliao Station to Taitung Station.
此外，台灣三大離島別具風情，雄獅不僅結合離島特色推出豐富遊程之外，
更和金門當地業者共同投資以金門酒糟牛為主打的品牌「金牪」，專營金門牛料理、牛肉乾、牛軋糖等系列商品。也首度與金廈海運合作，推出「初日號」海上日／夜遊程，由金門出發欣賞海上景致、享用金門風味餐點，別有特色。
Lion Travel launched abundant itineraries based on the characteristics of outlying islands; and it also co-invested with local industries in Kinmen in the brand “Kin Yan”, which focuses on Jinmen distillers grains beef. Kin Yan specializes in Jinmen beef cuisine, beef jerky, nougat, etc.; it is also the first time Lion Travel cooperates with King Xia Marine to launch “Chu Ri Hao” cruise ship, which is quite unique.
照片提供：雄獅旅遊
Photo Credit：Lion Travel
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