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整合在地產業,共創觀光榮景Integrating Local Industries to Create the Prosperity of Tourism

臺中市產業故事館發展協會吳德利理事長

The Chief Director of Taichung Industry Story Hall Development

Association - De-Li Wu


由臺中市產業故事館發展協會所發行的台中故事暢遊卡,是一張結合5家特色館舍、5家DIY手作及數十間特約優惠商店所組成的高CP值旅遊認同卡,最初會開始製作這張故事卡的想法是受到愛台灣博物館卡及日本周遊券的啟發,希望透過串聯在地產業的模式,提高遊客來臺中旅遊的黏著度。

Taichung Story Hall Card, which is launched by Taichung Industry Story Hall Development Association, is a travel affinity card that combines 5 featured tourism attractions, 5 DIY experience centers, and 10 authorized stores. The issuance of the card was inspired by Taiwan Museum Pass and Japan Rail Pass. Hoping to increase the tourist stickiness through connecting local industries.


臺中的觀光產業還有很大的發展空間,在臺中不只有豐富人文資源、歷史文化、自然景觀等特色,也是南來北往旅客必經之地,因此在暢遊卡的主題規劃上共有觀光工廠、創意生活及古蹟探索等三大主題,地域上分布山海屯城各區,將觀光範圍擴大,如果可以透過暢遊卡進一步提升遊客在臺中停留的意願,就算成功的第一步了!

Taichung is not only a city with rich human and cultural resources, history, and natural scenery but also a place that people going back and forth from Northern to Southern Taiwan must pass by. Therefore, the themes of the Taichung Story Hall Card includes tourism factory, creative life, and his torical site exploration, and the locations include mountains, sea, and towns. If this card helps to increase the willingness of the tourists to stay in Taichung, that can be the first step of success!


吳德利理事長表示很感謝臺中市產業故事館發展協會中的會員店家們,對於發行這張故事暢遊卡的大力支持,抱持著讓觀光產業變好的共同目標,堅持去做對的事情,才使整個團隊更加團結、更具有向心力。

The Chief Director, Wu, De-Li, expressed his gratitude to the members of Taichung Industry Story Hall Development Association for their substantial support for the issuance of the Taichung Story Hall Card. They hold on to the common goal of making the tourism industry better, insist on doing the right thing, and make the team stronger and united.


後續在規劃上除了整合臺中地方資源,也希望能和其他地區及不同產業進行合作,讓暢遊卡帶動全台觀光發展,創造更多就業機會,期許疫情過後,藉由這張暢遊卡打開國外遊客的市場,讓臺灣的美被更多人看見。

In addition to integrate the local resources of Taichung, the following-up affairs will be wishing to cooperate with other regions and different industries to let the Taichung Story Hall Card drive the developing of tourism in Taiwan. Hoping after the epidemic, the foreign tourist market can be expanded through the card, and the beauty of Taiwan will be seen by more people.


照片提供:臺中市產業故事館發展協會

Photo credit: The Chief Director of Taichung Industry Story Hall Development Association

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