一卡皮箱勇闖天涯 Carve out a niche in the world with a luggage
～YISTUNEE敞盛國際實業總經理馮啟峰
General Manager of YISTUNEE ENTERPRISE CO., LTD., Daniel Feng
早期台灣創業家總愛以「一卡皮箱打天下」，來勉勵年輕人勇於開創，實踐夢想。對敞盛國際總經理馮啟峰(Daniel Feng)而言，從行李箱代工到如今的自創品牌YISTUNEE，他更是藉著「皮箱」打出自己的一片天。
In the early days, entrepreneur in Taiwan always encouraged young people to create new things and to achieve their dreams with the words - Carve out a niche in the world with a luggage. For the general manager of YISTUNEE, Daniel Feng, from the OEM of luggage to his own brand- YISTUNEE, he truly carve out a niche for himself in luggage industry.
馮啟峰是學工科出身，投入專業旅行箱已逾20年。1993年創業設廠，為知名品牌代工生產高級旅行箱，逐漸培養專業技術，累積實力。2007年跨行投入美利達自行車通路行銷事業，在全台設立六大旗艦店開啟行銷通路，得以與消費者直接面對面，這個經驗讓他更了解市場需求，遂啟發他自創旅行箱品牌的想法並付諸行動。
Daniel Feng majored in engineering and he has got into the industry of luggage for over 20 years. He established a factory in 1993 and produced advanced luggage for well-known brands. At the same time, he gradually cultivated professional skills. In 2007, he invested in MERIDA bicycle marketing business. Opening 6 flagship stores in Taiwan and starting the marketing channel. Face to face to the customer made him know market demand and inspired him to create his own luggage brand and made it happen.
自創品牌YISTUNEE，靈感來自波希米亞語，有「祝福」之意。馮啟峰帶領公司團隊，累積20餘年的工藝精髓，以「創新、創意、創值與服務的三創一服務理念」，再加上對材料的鑽研與高品質的要求，打造出超高CP值的優質全鎂鋁合金旅行箱。
The idea of own brand – YISTUNEE is from Bohemian. It means “Blessing.”Daniel Feng led the company to create high quality aluminum magnesium alloy luggage with the idea of innovation, creativity, value creation and service. He accumulated more than 20 years of craftsmanship and delved into materials to made the high quality products.
過去承攬品牌代工，受限於成本及市場考量，馮啟峰必須在各方面有所取捨，期間歷經了人生的低潮仍堅持信念，而自創品牌YISTUNEE實現了他對自己及消費者的承諾：100%鋁鎂合金材質，做到了「堅固、輕巧、抗壓、安全」；各級行李箱尺寸，實實在在的容量，經得起考驗；人體工學阻尼器回拉舒適把手，體貼各年齡層旅客需求；從密碼鎖、四輪360度萬向飛機輪、豐富而多層次空間收納等，專業就落實在各個細節裡，與國際知名品牌相較，毫不遜色，但是價格只有國際品牌的二分之一不到。
In the past, Daniel Feng manufactured products for other brands. Limited by the cost and market considerations, he must make choices in all aspects. He has maintained his belief in the low tide of life. His own brand, YISTUNEE, fulfills his commitment to himself and his consumers. The material is 100% aluminum magnesium alloy. They are durable, light, pressure resistant and safety. YISTUNEE provides various sizes of luggage. Ergonomic comfort grip cares the needs of all ages. You can see the profession in every detail, such as TSA Approved Locks, fully rotational airport-quality wheels and multi-layered space design. Compared with international famous brands, it is not inferior. But the price is 1/2 less than international brands.
YISTUNEE品牌目前外銷量佔大宗，未來，將持續投入經費專注於研發及品質提升，透過校園徵才，進一步與大學院校合作，同時，更積極投入公益及教育等活動，期提升創新力、創意力及競爭力，以邁向更為嚴謹、完整且專業化的YISTUNEE 旅行箱國際自主品牌。
Currently, the largest proportion of YISTUNEE sales is external sales. In the future, YISTUNEE will continue to invest in research & development and quality improvement. Furthermore, cooperate with universities and colleges through campus recruitment. At the same time, the company will be more active in public welfare and education activities to enhance innovation, creativity and competitiveness. The goal is to move towards a more rigorous, complete and professional brand.
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