打造軸線旅遊，體驗嘉義縣深度之旅。
Create Axis Travel. Experience in-depth tour in Chiayi County.
嘉義縣政府 翁章梁縣長
Chiayi County Mayor Weng Chang-Liang
嘉義縣的觀光脈絡非常獨特，嘉義縣原本是生產基地，因應周休二日和觀光休閒的風潮，生產者慢慢轉型為觀光業者，像是：山區擁有豐富生態的農業生產者，轉型為民宿業者；平原地區的農場，也轉向環境教育的經營，而這些大多為第二代回來承接，並帶回新的行銷手法、管理方式，直接面對消費者。因此，綜觀來說，嘉義縣以小型觀光業者為多數，提供深度旅遊體驗為主。
The tourism context in Chiayi is very unique. It was originally a base of production. Due to workers rest on weekend and the trend of leisure tourism, producers gradually transformed their business into tourism industry. For example, agricultural producer with abundant ecology on mountain area transformed into guesthouse owner. Nowadays, management of farms in plain focused on environmental education. Most of these are run by second generation. They face the customer with creative marketing practices and management. To sum up, most of the travel agents in Chiayi are small-scale. Mostly, they offer in-depth travel for customer to experience.
深度旅遊勢必要有自然或人文的觀光資源：嘉義縣地形特殊，梅山、竹崎、番路、大埔、阿里山鄉一帶，擁有高山資源和豐富物產，如螢火蟲和紫藤花都是自然生態景點；沿海地區的原生產基地，如台鹽鹽灘地和台糖鰲鼓濕地，現今都成為重要的候鳥棲息地；平原地區以故宮南院為亮點，屬於中央政府在南台灣的重大投資，以上三大區塊都很有發展潛力。
The necessary condition of in-depth travel includes natural and cultural sightseeing resources. Chiayi has special topography. There are resources from high mountains and abundant produce in Meishan, Zhuqi, Fanlu, Dapu and Alishan Township, such as fireflies and Chinese Wisteria. There are original production bases in coastal area, such as Taiyan Salt Beach and Aogu Wetland. Those places become habitats for migrant bird nowadays. The highlight of plains area is Southern Branch of the National Palace Museum. It is an important investment of central government in southern Taiwan. These three parts are full of development potential.
目前嘉義縣旅遊可分為兩大發展方向：第一，針對國外旅客，嘉義縣有三個國際性景點可多加推廣，分別為：「阿里山」、「候鳥濕地生態」、「故宮南院」；第二，針對國內旅客，嘉義縣民宿資源豐富，適合推動「家庭式」的深度旅遊，透過不同主題與不同軸線的規劃，促進親子教育和親子互動的深化。因此，候鳥濕地生態與故宮南院，是未來必須再強化的部分，而傳統觀光景點阿里山，則朝提高品質、營造舒服悠閒的旅遊氛圍，進行優化。
At present, the development of Chiayi Tourism can be divided into two directions. First, there are three international attractions can be promoted to foreign travelers, Alishan, migrant bird wetland ecology and Southern Branch of the National Palace Museum. Second, the resources of guesthouse and hostel are abundant in Chiayi. It is suitable to promote family in-depth travel for domestic travelers. With plans of different theme and axis, deepen the relationship between parents and children. In summary, migrant bird wetland ecology and Southern Branch of the National Palace Museum need to be strengthened in the future. The traditional attraction, Alishan, can be optimize with improve the quality and create the comfortable and leisure tourism atmosphere.
至於日後發展重點，我們將全力推動「軸線旅遊」。「軸線旅遊」是以交通工具為中心，規劃路途沿線景點的串聯，打造一條交通順暢的遊程，再搭配不同主題（如春夏秋冬四季）的排列組合，可以發展出多元玩法。針對每一條軸線，我們會找出旅遊特色、檢討待改進之處，進而打造成熱門觀光軸線，而為落實此概念，今年度我們於過年期間推出九大軸線，其中之一為以縣道162甲為交通主道的「來嘉看雲趣」，行程串聯了梅問屋觀光工場、梅山玉虛宮、梅山公園、36彎打氣公路、太平雲梯、太平老街、碧湖觀光茶園、竹坑溪步道、瑞峰風景區、海鼠山1314觀景台等景點，展現嘉義的高山風情。
As for the priority development in the future, we are going to promote Axis Travel hard. The center point of Axis Travel is transportation. Connecting the attractions along the route to create a smooth tourist route. Combining different themes, such as four seasons, to develop a diverse tourism type. For each axis, we will find out tourism characteristic and review the things to be improved. Then create hit sightseeing axis. In order to implement this concept, this year we announced nine axes during Chinese New Year. One of them is “Come to Chiayi to see clouds”, which takes County Highway No.162 Jia as the main road. This route connects Plummyume Tourism Factory, Meishan Yu Syu Temple, Meishan Park, 36 Curve Road, Taiping suspension bridge, Taiping old street, Bi Lake Tourism Tea Garden, Zhukengxi Trail, Ruifeng Sightseeing Area, Haishushan 1314 Scenic Lookout and many other attractions. It reveals the beauty of Chiayi
我們期望透過規劃軸線旅遊，作為嘉義縣觀光業者的平台，也鼓勵軸線上的觀光業者成立相關協會，藉由異業結盟，累積觀光能量與資源，如此一來，政府也能進行輔導，協助他們做質量的提升。
We expect to create a platform for travel agents in Chiayi through planning Axis Travel. We also encourage travel agents to establish association and increase energy and resources of tourism through cross-industry alliance. Therefore, government can provide counseling to help them improve the quality.
我們也相信原本是生產基地的嘉義縣，因為擁有別於都市生活的自然風景、生態資源和平價美食，「觀光」會是非常值得開發的經濟來源。未來，我們將全力拼觀光，歡迎各位來嘉義縣深度旅遊！
With the natural scenery, ecological resource and affordable gourmet food, we believe that tourism is definitely worth to be developed in Chiayi. In the future, we will put a lot of effort to promote tourism industry. Welcome to experience in-depth travel in Chiayi.
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