為吸引觀光來客，商圈應有「創造」能力！
In order to attract travelers, the business districts should have the ability to "create"!
商圈為促進消費經濟的重要來源，本會自民國93年成立，目前全國商圈數量高達220個，遍及北、中、南、東及離島地區，並且依據商圈特色可分為七大類別：宗教、百貨、觀光、農業、校園、文創、夜市，其中以百貨類和觀光類最多。
Business districts are the important source of promoting the consumer economy. TBDA was established in 2004. Until now, there are 220 business districts in Taiwan, distributed in North, Central, South, East and offshore islands. According to the characteristics of the business district, it can be divided into seven categories, religion, general merchandise, sightseeing, agriculture, campus, cultural and creative, and night market. Among them, general merchandise and sightseeing account for the largest proportion.
面對國際旅遊人潮的轉變，東南亞旅客應是未來拓展目標，另外「美食」也是商圈可以著力的重點之一，越來越多國內外旅客不以觀光景點為旅遊重心，而是偏好品嚐在地美食。
Facing the transformation of international tourist crowds, travelers from Southeast Asian should be the target in the future expansion goals. Besides, “Delicacy” can be the key points of business districts. More and more local and foreign travelers do not focus on sightseeing spots, but prefer to taste local cuisine.
而為積極將商圈消費與觀光旅遊結合，創造更大經濟效益，應從兩個面向深耕：
In order to actively combine business district consumption with sightseeing and tourism, and create greater economic benefits, we should devote to two parts :
其一，各商圈應提升自主性，在地領導人物要有「創造」能力，除塑造獨特的商圈風格外，亦可透過經常舉辦大小活動，達到引客效果。
First, each business district should upgrade autonomy. The local leader must have the ability of creation. Besides to create the unique characteristic of business district, it can attract travelers by large or small events.
其二，建議政府投入更多協助，因地方縱使再努力也影響有限，若由上至下一同推廣，更有成效。建議可以多製作官方文宣品，如旅遊手冊，將商圈介紹融入其中，並因應不同國外旅客之需求，印製各國語言版本。此外，也期盼政府多多關懷地方商圈的軟硬體設施，以長遠發展為考量規劃。
Secondly, suggest the government to devote more assistance. The influence by the local government is limited even though they work very hard. If it is promoted from upper to local government, it will be more effective. Making more official demonstration materials is a good idea, such as travel brochures. Introduce the business districts in it and print in different languages. Furthermore, I hope government can pay more attention to the software and hardware facilities of local business districts and take long-term development as the plan.
在此，深切期望我們這一代能為商圈「創造魅力」，下一代「創造無限」！一代承接一代，重新點燃台灣商圈，一起看見未來！
I deeply hope our generation can bring charm for business districts and the next generation can create endless possibilities! From a generation to another generation, light up business districts in Taiwan and see the bright future together!
中華民國全國商圈總會 TBDA
總會長 胡神賀 President Shen-He, Hu
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