影視結合觀光 再創地方新發展
Re-launch regional development by combining tourism and TV & movies
在電視劇「花甲男孩轉大人」爆紅之前，很多人都不知道原來臺中有這麼純樸、令人心儀的美景，像是大肚區的瑞井社區與瑞安宮、外埔的忘憂谷、還有梧棲的老街……等等。拍攝景點的曝光，其實是影劇能夠為地方帶來的最好宣傳與行銷。透過影劇掀起的熱潮，能夠有效帶動觀光客到地方一探究竟，將在地的文化資產與觀光資源結合，更能夠讓人潮不斷回流，創造地方經濟。
臺中有深厚的文化底蘊與資產，很多地方都是影視取景的好地點，政府應大力扶植影視產業，透過文化與媒體的力量來行銷臺中。除此之外，創新科技與網際網路的運用，也是讓資訊發酵與流通的管道，若是能夠把握模式、抓住影視宣傳的黃金時期，必能為地方觀光帶來良好的發展與循環。
Before the TV drama “A Boy Named Flora A” shot to fame, many people were not aware of such rustic, compelling, beautiful landscapes in Taichung as Reijing Community and Reian Temple in Dadu District, Waipu’s Wangyou Valley, Wuqi’s Old Street and so on. The exposure of filming sites is actually best for regional tourism promotion and marketing. Riding on the TV/movie bandwagon, tourists can be effectively led to explore these regional venues. Local cultural assets and tourism resources can thus be combined to continuously lure in crowds and boost local economy.
Taichung is blessed with solid cultural heritages offering many places for great TV & movie filming sites. The government is pouring efforts in nurturing TV & movie industry hoping to promote Taichung via the force of media and culture. Further, the use of innovative technologies and Internet serves as great channel for information transmission. If we can tag on to the golden promotional periods of TV & movies, we shall bring in great development and cycles for local tourism.
臺中市議員 王立任
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