日月潭觀光圈 產官學三贏
SunMoonLakePLUS
A Three-way Win for the Industry, the Government, and the University
國立暨南國際大學觀光休閒與餐旅管理學系
副教授兼主任秘書
曾永平
Department of Tourism, Leisure and the Hospitality Management, NCNY
Associate Professor & Secretary General, Yung-Ping Tseng
為因應新冠肺炎對國內經濟、社會之衝擊，日月潭國家風景區管理處特別委託國立暨南國際大學辦理日月潭觀光圈發展策略暨輔導培育計畫。成立了日月潭觀光圈(SunMoonLakePLUS)，範圍包含：中興文創(南投、草屯、中寮、名間)、集集鐵道(田中、二水、集集、水里、信義)、台灣之心(埔里、國姓、仁愛、魚池)、太極美地(竹山、鹿谷)四大區域。推動觀光產業結盟相關之規劃發展及計畫執行，並有效提升此區域觀光產業鏈質量，以及達成觀光品牌行銷聯合推廣效益。
In response to the impact of COVID-19 on the domestic economy and society, Sun Moon Lake National Scenic Area Administration specially commissioned National Chi Nan University to handle the development strategy and cultivation plan of SunMoonLakePLUS. The range of SunMoonLakePLUS includes four areas, Chung Hsing Cultural and Creative Area (Nantou, Caotun, Zhongliao, and Mingjian), Railway Jiji Line (Tianzhong, Ershui, Jiji, Shuili, and Xinyi), The Heart of Taiwan (Puli, Guoxing, Ren'ai, and Yuchi), and Taiji Splendor Land (Zhushan and Lugu.) It is going to promote the planning development and implementation of tourism industry alliances, also effectively improve the quality of the tourism industry chain in this region, and achieve the benefits of joint promotion of tourism brands.
日月潭觀光圈推動辦公室由國立暨南國際大學觀光休閒與餐旅管理學系曾永平副教授兼主任秘書領軍，協助日管處撰寫觀光圈策略白皮書、四大區域計畫提案之輔導、組織章程之訂定、品牌CIS之擬定、擬定四大發展策略（旅遊地顧客關係建立、觀光圈軟硬體提升、媒體行銷推廣、體驗產品行銷推廣）。
The promotion office of SunMoonLake PLUS is led by Associate Professor - Yung-Ping Tseng, also the Secretary General of Department of Tourism, Leisure and Hospitality Management of National Chi Nan University. He assists Sun Moon Lake National Scenic Area Administration in writing the white book of SunMoonLakePLUS, counseling four major regions for the plan proposals, establishing articles of association of the organization, drafting CIS of brands and four major development strategies (customer relationship establishment in tourist destination, the software and hardware upgrade of SunMoonLakePLUS, marketing and promotion of media, and product experience marketing promotion.)
日月潭觀光圈白皮書將區域發展願景設定在「強化旅遊地的競爭力與永續；並與居民和遊客共創在地化的旅遊體驗」。期待透過旅遊目的地管理組織的成立，落實觀光圈內各協會、組織、政府部門、專家學者的多方合作。
The SunMoonLakePLUS white book sets the regional development vision on “Empowering destination’s competitiveness and sustainability and co-creating locals and visitors’ shared experiences of the local hood.” Expecting that through the establishment of the Destination Management Organization, the multi-party cooperation of various associations, organizations, government departments, experts, and scholars in SunMoonLakePLUS will be implemented.
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