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臺東,是最適合居住的地方。Taitung County, the most livable place.

臺東,是最適合居住的地方。

Taitung County, the most livable place.

臺東縣政府 饒慶鈴縣長

Mayor of Taitung County Government, April Yao


臺東,擁有176公里面臨太平洋的最長海岸線,同時也是全臺唯一符合標準空氣品質的縣市,並於2019年獲得旅宿平臺Airbnb公布為東部地區最受歡迎目的地。臺東,融合了豐富的自然優勢和怡人的慢活氛圍,不但吸引國內外旅客來此,也對藝術家產生獨特魅力,創造自然與美學兼具的在地風格。

Taitung, the only county in Taiwan which meets Air Quality Standard, has the longest coast linefaces Pacific Ocean. Its total length is 176 km. Taitung has received the honor of the most popular place in eastern Taiwan on Airbnb in 2019. With the abundant natural advantages and nice atmosphere of slow living, Taitung attracts many domestic and foreign tourists. Artists created the natural and aesthetic local style of Taitung.


說起臺東的旅遊資源,我們有山、有海、有都會,舉凡:以稻浪美景聞名的伯朗大道;燦爛耀眼的太麻里金針山;觀賞全臺第一道曙光的三仙臺;號稱全臺最美車站的多良車站;大海與藝術相依的加路蘭遊憩區;擁有世界級海底溫泉的朝日溫泉;以及充滿音樂藝術氣息的鐵花新聚落,都是深受遊客喜愛的旅遊景點。而為呼應國際慢食潮流,「臺東慢食節」延續自縱谷紮根的「產地餐桌」品牌,推廣「吃在地、食當季」的慢食精神,期望縮短食物里程,挖掘臺東飲食風格。

Speaking of tourism resources of Taitung, there are mountains, seas and metropolis, such as Brown Avenue which is famous for its beautiful view of rice fields, shinning Jinzhenshan in Taimali, Sansiantai where you can see the first sunlight in Taiwan, the most beautiful station in Taiwan- Duoliang Station, Jialulan Park where has both sea and artistic atmosphere, Jhaorih Hot Springs which has the world class undersea hot spring, and the settlement filled with the atmosphere of music and art – Fantasy Tiehua. Those are popular attractions. Responding to the trend Slow Food, ​Taitung Slow Food Festival continued the tradition to promote the spirit of eating local and seasonal food. We hope to shorten the mileage of food and develop the eating style of Taitung.


然而,臺東的魅力不僅於此,原住民部落亦是獨家特色!今年,我們推出部落旅遊,八種遊程深入八座部落,體驗一日或兩日的部落風情,如:永康部落可以體驗布農野味、八部合音和獵徑探索;都歷部落則能海上泛舟、編織月桃、品嚐潮間帶美味。我們亦推出「部落工作假期」,邀請各地朋友與部落族人一起工作、一起生活,於四天三夜裡感受部落的美好。

The charms of Taitung are more than these. Indigenous tribes are also the exclusive features! This year, we revealed tribal tourism, there are 8 kinds of itinerary for you to deeply travel in 8 tribes. Come and enjoy the life style of tribes for one or two days. You can experience Bunun style, eight-part polyphony and explore hunting path in Yongkang tribe and raft in the river, experience Alpinia Zerumbet Weaving and taste intertidal zone delicacy in Torik tribe. We also launched tribal work holiday. Inviting people from all over the world to work and live with tribal people for four days and three nights to enjoy the beauty of the tribes.

透過三大國際級活動的舉辦,臺東的國際知名度亦是有目共睹。邁入第九年的「臺灣國際熱氣球嘉年華」,不僅是全世界活動期程最長,更入選世界12處驚豔熱氣球節。今年度熱氣球嘉年華力邀十多國家,計超過36顆造型氣球共襄盛舉,並舉辦8場日夜光雕音樂會,而不同於其他縣市,臺東熱氣球不只有繫留體驗,還能自由飛繞一圈,為一大亮點!

Taitung’s good reputation is obvious to all because of the three international activities. Taiwan International Balloon Festival comes to the 9th year. It has the longest event period in the world and it has also been selected into world’s 12 stunning balloon festivals. This year, there are over 36 shape balloons coming from over 10 countries and 8 night glow concerts. Different than other cities, we offer tethered balloon ride experience. It is the biggest highlight!


連續舉辦8年的「臺灣國際衝浪公開賽」,已將臺東東海岸成功塑造為世界知名浪點之一,而金樽一帶被國際衝浪組織評定為六星級浪頭,成為國內外衝浪愛好者相互交流的絕佳場域。臺東也是各大「國際鐵人三項競賽活動」舉辦地點,包含:IRONMAN 70.3 Taiwan、LAVA Tri、Challenge Family等國際賽事都曾在此舉辦,讓國內外好手於挑戰游泳、自行車、路跑三大鐵人項目的過程中,將臺東的山海風光都盡收眼裡。

Taiwan Open of Surfing has been held for 8 consecutive years. It successfully made Taitung East Coastline become one of the famous surfing spot in the world. Jinzun area was rated as six-star waves. It is the best area for domestic and foreign surfers to communicate with each other. Taitung is also the venue of different Challenge Taiwan, including IRONMAN 70.3 Taiwan、LAVA Tri and Challenge Family. Participants can see the gorgeous view of Taitung during the competitions of swimming, cycling and running.

我們相信臺東最大優勢絕對是乾淨的陽光、空氣、水等自然資源,同時,臺東也是適合慢活與Long Stay的好地方。未來,我們持續以「自然」與「自然活動」作為臺東旅遊定位,誠摯邀請國內外朋友來此,享受全然放鬆的旅遊型態,屆時,您一定會愛上臺東!

We believe the biggest advantage of Taitung is the natural resources such as clean sunshine, air and water. At the same time, Taitung is the best place to long stay and have a slow living. In the future, we will keep the concept of nature and natural activities as the positioning of tourism market in Taitung. We sincerely welcome you to come to Taitung and enjoy the relaxed travel style. You will definitely love Taitung!


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