Vol. 16 一月號 【名人專訪】
透過「一低三高」打造永續的旅遊環境
Through “One Low and Three Highs” to Create the Sustainable Tourism Environment
南投縣政府觀光處 處長 陳志賢
Director of Tourism Department, Nantou County
Chen, Jhih-sian
南投縣是觀光大縣，擁有日月潭、清境農場、溪頭、杉林溪及集集鐵道等景點，而縣長林明溱期許觀光處能在「觀光主流化」的理念下，將南投縣打造為國際級觀光首都。
Nantou County is famous for its tourism. There are Sun Moon Lake, Qingjing Farm, Xitou, Sun-Link-Sea and Jiji Railway Line. Lin, Ming-Chen, the magistrate of Nantou, hopes the tourism department can make Nantou become the international capital city of tourism with the concept of mainstreaming tourism.
配合國土計畫的施行，南投縣也正擬定「觀光部門計劃」，四大方向分別是「品牌行銷/擴展多元觀光市場」、「數位平台轉型/建構智慧平台」、「產業轉型及升級/優化管理機制」、「整備友善環境/提供優質旅遊環境」，期望透過數位科技、品牌行銷以及產業輔導升級等手段，帶動整體觀光環境與產業發展。
In conjunction with the implementation of the national spatial plan, Nantou County is planning “Tourism Department Plan”. The four major directions are “Brand Marketing/ Expanding the diversified tourism market”, “Digital Platform Transformation/ Building a smart platform”, “Industrial Transformation and Upgrading/ Optimizing the management mechanism” and “Organize a Friendly Environment/ Providing a quality tourism environment”. We expect to promote the overall tourism environment and industrial development through these strategies.
同時以「一低三高」的策略落實，透過低乘載分流，將縣內熱門風景區透過遊程開發及行銷宣傳，讓遊客擴大旅遊的範圍與深度。三高則建構在高品質、高價值、高安全性，從餐廳、遊樂區、景點，到包裝商品的旅行社，努力維持景區的妥善率，餐廳的食品安全，期盼讓遊客享受深度且安全的旅遊品質！
At the same time, we implement the "One Low and Three High" strategy. Through low-occupancy diversion, the popular scenic spots in the county will be developed and promoted through tour itinerary, so that tourists can expand the area and depth of tourism. The three highs are high quality, high value, and high safety. From restaurants, play areas, scenic spots, to travel agencies that package goods, we strive to maintain the availability of scenic spots and food safety of restaurants. Expecting the tourists to enjoy the in-depth and safe tourism quality!
受新冠肺炎疫情所苦，縣府除辦理產業紓困外，也積極辦理新旅遊產品開發及行銷工作，包含：四月「防疫森呼吸」、五月「安心旅宿」、六月「南投觀光產業大會師」，七月後陸續舉辦南投星空季、日月潭萬人泳渡、南投世界茶業博覽會、南投巧克力咖啡節。未來，後疫情時代，縣府將整合「台灣好玩卡」及「台灣好行」，以智慧科技和交通旅運服務，為南投創建更友善便捷的旅遊環境。
Suffering from the pandemic of COVID-19, the county government not only handles industrial relief but also the development and marketing of new tourism products. The activities included “Epidemic Prevention Forest Breathing” in April, “Safe Accommodation” in May and “Natou Tourist Industry Gathering” in June; after July, there were “Nantou Starry Night Festival”, “Sun Moon Lake International Swimming Carnival”, “Nantou Global Tea Expo” and “Nantou Chocoffee Festival”. In the future post-epidemic era, the county government will integrate “Taiwan Pass” and “Taiwan Tourist Shuttle” and create a more friendly and convenient tourism environment for Nantou with smart technology and transportation services.
照片提供：南投縣政府觀光處
Photo Credit: Tourism Department of Nantou County Government
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