觀光立國 與您同行
Tourism Nation and Travel Together.
2030臺灣觀光美麗新紀元
2030 A New Gorgeous Era of Taiwan’s Tourism.
臺灣這幾年面臨到國際政治情勢變化，觀光推展充滿荊棘、挑戰。為了突破困境，佳龍自擔任交通部長以來陸續就觀光產業發展、人才培育與國際引客等策略召開多場專案會議，並透過國際醫療、會展產業、體育賽事、文化交流四大面向著手，以「觀光立國」及「觀光主流化」理念，重新定位及整合跨部會觀光資源。
In order to break through the predicament that Taiwan has been facing in recent years due to the changes in the international political situation, I have convened multiple project meetings of tourism industry development, talent cultivation and international visitors since I became the minister of MOTC. Through the four major directions of international medical, exhibition industry, sports competitions and cultural communications, and the concepts of tourism nation and tourism mainstreaming to rebuild and integrate cross-ministerial tourism resources.
除推動擴大國旅秋冬遊、增量國際觀光客源（開拓新南向市場，並降低包機申請門檻及增加獎助金額）及對業者提供獎勵紓困（旅宿業貸款融資信用保證及放寬寬限期）等短期補助外，還射出觀光局改制觀光署、制定2030觀光政策白皮書、召開全國觀光政策發展會議等觀光三支箭，均已積極推動落實中。
Besides expanding fall and winter travel subsidies, increasing the number of international tourists and offering rewards as encouragement and financial relief to tourism industries, we also restructure altering Tourism Beaura to be Tourism Department, making 2030 Tourism Policy White Paper and convening National Tourism Policy Development Conference.
觀光為臺灣經濟發展的領航性服務產業，也是提供民眾更美好、幸福感的產業。目前臺灣已連續 5 年迎接千萬旅客，站穩千萬觀光大國行列，交出亮眼的成績單，感謝產業各界及地方一直以來的努力打拼。未來，相信在中央領航，全面衝刺拚觀光之下，定能創造臺灣觀光亮麗的新紀元，期望2030年「觀光」成為帶領國家經濟發展的火車頭！
Tourism is the leading service industry of the economic development of Taiwan. It is also the industry that provides a better and happier life for people. Until now, Taiwan has welcomed ten million of travelers for five consecutive years. Thanks to the industries, cities and counties for their efforts. I believe that with the guidance of Central Government and with overall efforts for tourism, we are going to create a new gorgeous era of Taiwan’s Tourism in the future. Hoping in 2030, tourism industry can be the leader of national economic development!
交通部 部長 林佳龍
Minister of MOTC Lin Chia-Lung
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